Race One

Troy Adamitis is a renowned director in the motorcycling space, and when he approached Red Bull to produce a piece around three of the brand’s star riders: Jett Lawrence, Hunter Lawrence and Chase Sexton. It was perfect moment in the sport when just prior to the 2025 season, the trio were considered the top title threats. We worked alongside Troy in constructing the narrative to his vision while maintaining the principles of Red Bull’s channel philosophy to create a piece that spoke to the sport’s most engaged fans while remaining informative and interesting to new audience members.