Straight Rhythm
Red Bull Straight Rhythm was born from a simple albeit innovative idea: What if you built an “unwound” Supercross track, completely free of turns. Just a jump and obstacle laden drag race to the finish. That cocktail-napkin idea became Red Bull Straight Rhythm, the world’s only 2-stroke exclusive turnless Supercross race.
Pre-Event
Build hype + engagement. Create the narrative. Tap into the nostalgia of motocross die-hards.
Post-Event
Tell the stories behind the stories. New access beyond the live broadcast